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The State of Returns 2026.

Everything e-commerce businesses need to know about returns in 2026. 

The State of Returns 2026 uncovers the key trends shaping e-commerce returns in 2026. Featuring 50+ insights based on Returnless platform data and leading market research.

Key findings at a glance

 79% of shoppers abandon their cart if return expectations aren’t met.
 62% of consumers admit to costly return behaviour.
 €53.5 billion in returned product value goes unused every year.
  Consumers expect refunds within 5.2 days — reality is 8 days.

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customer expectations & loyalty

the post-purchase experience is more important than ever.

Loyal customers are the key for e-commerce growth in 2026, but only when their experience is positive. Consumers expect fast, flexible, and transparent returns, and 81% check the return policy before buying. Which makes returns your make-or-break moment. 

State of returns - customer expectations and loyalty
State of returns - Return fraud

return fraud

more than half of consumers participate in return fraud.

With 62% of consumers admit to costly return behaviour, fraud is no longer an exception. It’s a structural challenge most merchants face. Interestingly, upsell strategies such as free shipping on orders over €50 can increase the likelihood of consumers ordering extra items only to return them later. 

sustainable returns 

the most sustainable return is the one that never happens.

An estimated €53.5 billion in product value goes unused each year because returned items are treated as waste. That’s why refurbishing and recycling programs are becoming the norm. Not only due to EU regulations, but also because of growing consumer demand. Ultimately, the goal is simple: keep products in use for as long as possible. 

State of returns - Sustainable returns
State of returns - Return fraud

rules & regulations

key regulations impacting returns in 2026.

From the Digital Product Passport and the stop button to Right to Repair and the Packaging Regulation. 2026 introduces major regulatory changes for EU webshops. Learn what’s coming, when it applies, and how to prepare your return process for compliance and competitive advantage.

download the report and stay ahead in 2026.

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50+ free insights for your e-commerce business. Or if you have questions, reach out to our return experts.

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